WhatsApp Business

2.24.4.76
WhatsApp Business is a free app that allows small businesses to communicate with their customers, showcase their products, and grow their online presence.
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DeveloperWhatsApp LLC
Released onJan 29, 2018
UpdatedMar 4, 2024
Size93.65 MB
Version2.24.4.76
Requirements5.0
Downloads1,000,000,000+
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What's new

• “Search by date” is now supported from within chat search. Tap ‘Search’ from contact or group info and select the ‘calendar’ icon to toggle to date picker.

These features will roll out over the coming weeks. Thanks for using WhatsApp!

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Description

WhatsApp Business: A Complete Guide for Small Businesses

WhatsApp Business is a free app that allows small businesses to communicate with their customers, showcase their products, and grow their online presence. WhatsApp Business is built on top of WhatsApp Messenger, the most popular messaging app in the world with over 2 billion users. In this article, we will explain what WhatsApp Business is, how it works, and how you can use it to benefit your small business.

WhatsApp Business

Table of Contents

  • What is WhatsApp Business?
  • How to Set Up WhatsApp Business
  • How to Use WhatsApp Business
  • Benefits of WhatsApp Business
  • Frequently Asked Questions

What is WhatsApp Business?

WhatsApp Business is a separate app from WhatsApp Messenger that is designed for small businesses. It has all the features of WhatsApp Messenger, such as sending multimedia messages, making free calls, and using end-to-end encryption, plus some additional features that are specific for businesses. These include:

  • Business Profile: You can create a profile for your business that includes your website, location, contact information, and a description of what you do.
  • Business Messaging Tools: You can use automated messages to greet your customers, inform them when you are away, and send quick replies to common questions.
  • Catalog: You can create a catalog of your products or services and share it with your customers through WhatsApp.
  • Labels: You may categorize your discussions and contacts with labels such as new client, awaiting payment, or purchase fulfilled.
  • WhatsApp Web: You can access your WhatsApp Business account from your computer’s browser and respond to your customers more efficiently.

How to Set Up WhatsApp Business

To set up WhatsApp Business, you need to download the app from the Google Play Store or the Apple App Store. You also need a phone number that is not already registered with WhatsApp Messenger. You can use a landline or a fixed number if you prefer. Here are the steps to set up WhatsApp Business:

  1. Open the app and agree to the terms and conditions.
  2. Enter your phone number and verify it with a code that will be sent to you via SMS or phone call.
  3. Enter your business name and pick a category that best defines your company.
  4. Create your business profile by adding your website, location, contact information, and a description of what you do.
  5. Optionally, you can set up your business messaging tools such as greeting message, away message, and quick replies.
  6. Optionally, you can create a catalog of your products or services by adding images, prices, descriptions, and links.
  7. Optionally, you can invite your contacts to join WhatsApp Business by sending them an invitation link.

How to Use WhatsApp Business

Once you have set up WhatsApp Business, you can start using it to communicate with your customers and grow your online presence. Here are some pointers on how to utilize WhatsApp Business effectively:

  • Use Broadcast Lists: You can use broadcast lists to send messages to multiple customers at once without creating a group chat. This is useful for sending announcements, updates, or promotions to your customers.
  • Use Status Updates: You can use status updates to share images or videos of your products, services, or behind-the-scenes stories with your customers. Your status updates will disappear after 24 hours and will not clutter your chat history.
  • Use QR Codes: You can generate a QR code for your business and display it on your website, social media, or physical store. Customers can scan the QR code with their phone camera and start chatting with you on WhatsApp.
  • Use Short Links: You can create a short link for your business and share it with your customers via email, SMS, or other platforms. Customers can click on the short link and start chatting with you on WhatsApp.
  • Use Labels: You can use labels to organize your chats and contacts according to different categories such as new customer, pending payment, or order complete. This will help you keep track of your chats and follow up with your consumers properly.

Benefits of WhatsApp Business

WhatsApp Business offers many benefits for small businesses that want to connect with their customers and showcase their products. Some of these benefits are:

  • Reach More Customers: With over 2 billion users globally, WhatsApp is one of the most popular messaging programs in the world. By using WhatsApp Business, you can reach more potential customers who are already using WhatsApp every day.
  • Save Time and Money: With WhatsApp Business, you don’t need to invest in expensive software or hardware to communicate with your customers. You can use the app for free on your existing phone and access it from your computer as well.
  • Build Trust and Loyalty: With WhatsApp Business, you can communicate with your customers in a personal and secure way. You can use end-to-end encryption to protect your chats, use your own phone number to verify your identity, and use your business name and logo to build your brand recognition.
  • Increase Sales and Conversions: With WhatsApp Business, you can showcase your products or services to your customers through your catalog, status updates, or media messages. You can also use quick replies to answer common questions, use labels to follow up with your customers, and use broadcast lists to send promotions or offers to your customers.

Frequently Asked Questions

Here are some of the most frequently asked questions about WhatsApp Business:

  • Can I use WhatsApp Business and WhatsApp Messenger on the same phone? Yes, you may use both applications on the same phone, however each app must have its own unique phone number. You cannot use the same phone number for both applications.
  • Can I move my conversation history from WhatsApp Messenger to WhatsApp Business? Yes, you can transfer your chat history from WhatsApp Messenger to WhatsApp Business, but you will not be able to transfer it back to WhatsApp Messenger. If you want to go back, we recommend that you copy the WhatsApp Messenger backup on your phone to your computer before you start using WhatsApp Business.
  • Can I use WhatsApp Business with a landline or a fixed number? Yes, you can use WhatsApp Business with a landline or a fixed number. During verification, pick the “Call me” option to get the code through a phone call.
  • How can I contact WhatsApp Business support? You can contact WhatsApp Business support by emailing smb@support.whatsapp.com or following them on twitter: http://twitter.com/WhatsApp @WhatsApp.

Conclusion

WhatsApp Business is a free app that allows small businesses to communicate with their customers, showcase their products, and grow their online presence. WhatsApp Business is built on top of WhatsApp Messenger, the most popular messaging app in the world with over 2 billion users. By using WhatsApp Business, you can benefit from its features such as business profile, business messaging tools, catalog, labels, and WhatsApp Web. You can also use broadcast lists, status updates, QR codes, short links, and end-to-end encryption to enhance your customer experience and increase your sales and conversions. If you are a small business owner who wants to connect with your customers and showcase your products on WhatsApp, download WhatsApp Business today and start transforming your business.

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